“3 SELFISH QUESTIONS TO SUCCESS!”
by Carmen Maranon of MarketingChick.com

SUCCESSFUL sales letters address
the following 3 SELFISH questions:

1. Who cares?
2. So what?
3. What’s in it for me?

This may seem brutally obvious (or not), yet many
online marketers still write to impress themselves.
Sorry to burst your shiny bubble, but, unless you’re
only trying to sell to yourself, NOBODY CARES about
your ad as much as you do!

You KNOW it’s true. Your reader is looking at your offer
for THEIR reasons only, NOT YOURS. They only care about
what THEY want. I do it, you do it… every audience is
the same. (Aren’t we a selfish bunch )

Really though. When you’re reading something, anything
at all, if it doesn’t grab at you NOW, you move on, don’t
you? Your readers will do the same. You have to capture
their attention IMMEDIATELY by addressing the following
questions:

WHO CARES? –
Seriously… why should your readers care? Just because
you do? Uhhhh… NO! You have to get at something they
TRULY CARE about.

SO WHAT? –
Why does your writing matter? Just because YOU think
it’s important or interesting, it doesn’t mean your
reader will agree. Is it REALLY important or interesting
to the READER?

WHAT’S IN IT FOR ME? –
What will your reader get out of your offer?

Imagine what your reader wants. Get in deep at their
emotions and understand what they care about. Once
you’ve figured that out, you’ve got the UPPER HAND.

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About the Author:

Carmen Maranon :: www.MarketingChick.com
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