I receive requests for free marketing help on a daily basis.
Some asking for quick advice, while others ask for a
complete, detailed marketing plan (I kid you not).

Now, as much as I’d love to help each and every one of these
people with all the free advice I can possibly give, I’ve
come to realize that I can no longer continue to do this.

I didn’t like the thought of having to turn people away when
they asked for advice. But, just a handful of requests grew
to 25… 50… there are even days, when I receive almost
100 requests for free Internet marketing help.

You see, I was working so hard at giving free help, that
I was beginning to jeopardize my relationship with my
paying my customers.

I also started to see a trend… many of those who would
write to me with “quick” questions would come back later
asking for more free help on how to use techniques they
read about in *someone else’s* most recent eBook that
they bought for $75 AFTER I gave them free advice!

These freebie seekers were stealing my time and energy
away from my *REAL* clients. I was giving them so much free
help, that they didn’t feel the need to buy anything from me.
It took me a while to face this reality, but I’ve finally
come to terms with it.

Now, my e-mail addresses sends back an autoresponse,
notifying senders that I’m not available for free marketing
help. If they have questions about my products and
services, they’re asked to complete a form on my website,
where I list all the Internet marketing services I offer.

Sure, I get the occasional “hate mail” in response to my
message, but, free help *is* available at AskCarmen.net, and
a membership to my Internet Marketing Support Network is
currently just $19.95 a month for beta testers.

If they don’t feel receiving unlimited marketing help from me
for a full month is worth even $20, they must not see any value
in it, so, why bother asking me for help at all?

There are plenty of people out there who will try to waste
your time and energy. Know what you are worth, and respect
yourself, because if you don’t, it could affect your
relationship with those who believe you are worth everything
they are paying you for – and MUCH MORE!

- – - – - – - – - – - – - – - – - -
About the Author:

Carmen Maranon :: www.MarketingChick.com
Subscribe to my journal for weekly Results-Only Internet
marketing action plans delivered straight to your inbox…
I’ll show you how to squeeze out *Every Last Drop* of PROFIT
from your marketing efforts, no matter what your experience
level, or how much traffic you’re currently receiving.

http://journal.marketingchick.com

(c)2002 MarketingChick.com. All rights reserved.

SUCCESSFUL sales letters address
the following 3 SELFISH questions:

1. Who cares?
2. So what?
3. What’s in it for me?

This may seem brutally obvious (or not), yet many
online marketers still write to impress themselves.
Sorry to burst your shiny bubble, but, unless you’re
only trying to sell to yourself, NOBODY CARES about
your ad as much as you do!

You KNOW it’s true. Your reader is looking at your offer
for THEIR reasons only, NOT YOURS. They only care about
what THEY want. I do it, you do it… every audience is
the same. (Aren’t we a selfish bunch )

Really though. When you’re reading something, anything
at all, if it doesn’t grab at you NOW, you move on, don’t
you? Your readers will do the same. You have to capture
their attention IMMEDIATELY by addressing the following
questions:

WHO CARES? –
Seriously… why should your readers care? Just because
you do? Uhhhh… NO! You have to get at something they
TRULY CARE about.

SO WHAT? –
Why does your writing matter? Just because YOU think
it’s important or interesting, it doesn’t mean your
reader will agree. Is it REALLY important or interesting
to the READER?

WHAT’S IN IT FOR ME? –
What will your reader get out of your offer?

Imagine what your reader wants. Get in deep at their
emotions and understand what they care about. Once
you’ve figured that out, you’ve got the UPPER HAND.

- – - – - – - – - – - – - – - – - -
About the Author:

Carmen Maranon :: www.MarketingChick.com
Subscribe to my journal for weekly Results-Only Internet
marketing action plans delivered straight to your inbox…
I’ll show you how to squeeze out *Every Last Drop* of PROFIT
from your marketing efforts, no matter what your experience
level, or how much traffic you’re currently receiving.

http://journal.marketingchick.com

(c)2001 MarketingChick.com. All rights reserved.